Master Promotions Ltd. Expands Recreational Show Portfolio

For Immediate Release
Issued: JUNE 17, 2020

Master Promotions Ltd. is pleased to announce the expansion of its show portfolio due to the acquisition of several Canadian National Sportsmen’s Shows (CNSS) events.

As Canada’s largest independent producer of trade and consumer events, their lineup of 30+ tradeshows from coast to coast will now include:

  • Toronto Sportsmen’s Show
  • Calgary Boat & Outdoors Show
  • Edmonton Boat & Sportsmen’s Show
  • Montreal Outdoor, Hunting & Fishing Show
  • Quebec Outdoor, Hunting, Fishing & Camping Show

These acquisitions mark the largest bulk expansion to Master Promotion Ltd.’s event portfolio in the company’s history. Precedent of the two companies working together had been set with Master Promotions Ltd. having acquired the Ottawa Boat Show from CNSS in 2017.

"These shows blend well with Master Promotions Ltd.'s portfolio of events across Canada and we are looking forward to meeting and working with the various shows' exhibitors in the near future," says Master Promotions President, Wendell Howes. "Our industry is collectively doing its best to adapt to these unprecedented times. Our mission is to carry on the legacy CNSS has built for these events and foster their success for years to come."

The newly added sports and outdoors shows are just one way that Master Promotions Ltd. is planning for a strong return to tradeshow business while working in partnership with industry and government on health and safety guidelines in the months ahead.

Headquartered in Saint John, N.B., with 5 offices across the country, Master Promotions Ltd. has been producing tradeshows since 1973. Other events produced by Master Promotions Ltd. include the Halifax International Boat Show, the BC Sportsmen’s Show, Fish Canada/Workboat Canada, NB Sportsmen Show & Moncton Boat Show, to name a few.

For more information, visit or contact


Shawn Murphy

Show Manager

Catherine MacNutt

Marketing & Operations Manager


Thursday, February 18
12noon - 9:00pm

Friday, February 19
11:00am - 9:00pm

Saturday, February 20
10:00am - 7:00pm

Sunday, February 21
10:00am – 5:00pm